As the art of communication plays an increasingly important role in every aspect of business, the IT team must make sure it is keeping pace with evolving technology and infrastructure. Doing so ensures that it can reap the myriad rewards that effective communication offers.
What is the role of technology in communication?
The role of communication technology for individuals is to generate, organise and pass on information – whether it's for business communications or regular social interactions. Today it's not unusual for all communicating entities to employ some form of technology because it comes in handy in facilitating a smooth transfer of information.
Here’s a quick breakdown of the main benefits:
Communication is the lifeblood of an organisation and the foundation of its success. But it’s something that’s lacking in too many departments. However, effective communication solutions are more crucial than ever in our current socio-economic climate.
As the art of communication plays an increasingly important role in every aspect of business, the IT team must make sure it is keeping pace with evolving technology and infrastructure. Doing so ensures that it can reap the myriad rewards that effective communication offers. Here’s a quick breakdown of the main benefits:
Effective communication facilitates innovation
Everyone develops and maintains productive relationships with others based on positive encounters that happen when effective communication solutions are in place. Employees and their managers are no different. When staff feel like they can openly share ideas at work, innovation and cooperation follow. However, if communication technology is outdated, creativity and collaboration may be stunted – and the whole business suffers.
It helps prepare and execute plans
Any kind of planning requires a wide spread of information and input to be gathered from a variety of sources and stakeholders. Without effective communication solutions, many projects and strategies never move past the planning stage. Clear communication strategies and quick, efficient communication channels are critical for the smooth preparation, circulation and execution of all business plans.
The actual cost of communication technology
The setup and costs for operating modern PBX systems are significantly less than the more conventional phone system. As these communication solutions work off an Internet connection, there is no requirement for a regular telephone line. This means that you only need to deal with one account, for Internet and phone. In addition, the only thing you pay for are Internet charges. Calls from PC to PC over an Internet connection are free, and calls from PC to landline usually include a cost factor, but this rate is significantly less than with a traditional phone line.
Good communication builds an efficient relationship
When using communication technology, you can discover and convey information to your employees or customers anywhere. If you need to contact your offsite employees, you can SMS or email their smartphone or tablet instead of waiting for them to return to the office. Furthermore, you can be in constant contact with your clients and give them real-time information on the status of an appointment and can immediately communicate your needs if there are any.
New technology makes for better sound quality
Communication technology is always evolving and improving. An aspect that is constantly evolving is sound quality. A lot can go wrong when your customers and employees misunderstand each other. Wideband audio extends the frequency range and doubles the sample rate of telephone audio, making it easier to understand one another. Better sound quality allows for easier negotiations, better business to business communications, and improved filtering of background noise.
By examining all the advantages of communication technology, it’s easy to see why so many businesses are making the transition. Switching now can not only save you money and increase efficiency, but allow you to provide clients and customers with the best service possible.
Download our Symptom Checker to see whether communication is being neglected in your IT department.
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