Shannon Ferley
Shannon Ferley Head: Communications

Consumers are increasingly connected to advanced technology, so companies can no longer hide behind outdated technology – they are bound to notice.

The idea that business only takes place during normal business hours is old thinking. Consumers are increasingly connected to advanced technology, so companies can no longer hide behind outdated technology – they are bound to notice. With the rise of mobile in Africa, Mobile Economy states that at the end of 2016, “the total number of connections reached 320 million, a penetration of 92%”. Consumers are always online and expect businesses to be as well. This means that employees need to be on call from anywhere. So, how can IT step in and aid communication technologies?

Unified networks give way to seamless communications

Employees need to remain interconnected to the organisation so they can communicate with co-workers and customers irrespective of where they are. To achieve this omnipresence, IT needs to ensure it builds a seamless communications infrastructure. The success of any business will be determined by the strength of its network and the services it exposes the organisation to such as mobility, unified communications, collaboration capabilities and cloud services. This interconnectedness means that businesses no longer have to employ separate telephone and data experts as these services will fall into the same network using the same providers, reducing infrastructure and system maintenance and ultimately reducing costs.

How cloud communication technologies promote business continuity

Efficient communications rely on the underlying process and systems running efficiently in the background. Your customers don’t care why they can’t get hold of you; they simply want a quick solution to their problem. So it falls on IT’s shoulders to put procedures in place to ensure that essential functions will continue to work, even after a disaster. With a disaster recovery plan in place, cloud-based enterprises can recover quickly. Whether your company’s operations are calm or in a state of crisis, businesses can use the cloud to protect customer data by using advanced encryption and be able to get back on their feet soon.

What the future of communications will bring to the boardroom

Communication technologies will undergo major developments in the coming years. This will be in the form of emerging technologies, virtual and augmented reality and, in an ideal world, they will all be supported by a 5G network with closed, near-zero latency. Imagine a business landscape in which employees bring VR headsets instead of themselves to a meeting. In the future, the office will transition into a fluid system of activity-based communications. Work will no longer be a place, but something that employees do. But to propel us into the future of next-gen communications, businesses need to set the foundation and create a solid network infrastructure.

We recognise that our client’s cloud experience in any form (be it data or communications) must offer superior quality to provide a truly seamless communications infrastructure. We’ve designed our communications solutions with your business in mind. So, if you need traditional communications platforms such as e-mail, SMS and fax or Internet-based communications like a state-of-the-art voice telephony system, we have what you need to ensure you’re always connected. To find out more about how we can enhance communication technologies in your company, read our symptom checker to identify which areas of communications in your IT department are being neglected and how to fix it.

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