Innovation and information technology are terms that can be used interchangeably.
Information technology helps your business to innovate and thrive
Both are key to ensure sustained success in the digital age – you can’t have one without the other. In an increasingly competitive and complex business environment, it’s a matter of innovate and thrive – or struggle to survive. And this relies on information technology. Here’s what I mean.
Innovation and business
In business terms, innovation means doing things differently, more efficiently, or just plain better. It’s all about leveraging available technology to make a positive difference to productivity, quality or value (internal and external).
Over the past two decades, the driver of innovation has been information technology (IT), and this continues to be the case. It’s no surprise that in 2018, global IT spend is forecast to increase by 4.5% to nearly US$3.7 trillion (R44.6 trillion). IT is to business today what steam was to the Industrial Revolution – it’s powering the next major era in the history of work.
IT has already revolutionised the daily lives of individuals and organisations. Social media, digital communications, online shopping and cloud computing are just a few examples of the change that we’ve seen. And we can expect even greater transformation with the rise of the Internet of Things, big data, artificial intelligence and blockchain.
Today, whether you’re a farmer or a pharmaceutical company, it’s impossible to achieve optimal marketing, sales, customer support, business planning, management, monitoring and growth without flexible IT solutions that allow for innovation.
Information technology powers business growth
Information technology has reshaped the business landscape. First and foremost, it’s equipped enterprises with the tools they need to solve complex problems. Smarter and faster hardware and software, bolstered data storage and streamlined communications have made it easier to collate and analyse data and expand operations based on quicker, better-informed decisions. Errors – and subsequent risks – have been greatly reduced.
IT has also boosted marketing (in terms of reach and efficacy) and customer support (by improving relationship management systems and allowing multiple channels and types of contact). While the methods of doing business may be changing, knowing what makes customers tick remains the secret to success – and IT has now made it possible to gain a more in-depth understanding than ever before.
Then there’s resource management, which has never been easier. The advent of the cloud has opened up collaboration possibilities for enterprises and employees around the world. Fixed locations and systems – even desktops and laptops – are no longer a necessity for success. Work can happen anywhere, anytime, on any device.
In a nutshell, improvements in IT translate to increasingly efficient and effective ways of doing business.
Finding the right IT solutions
Information technology is here to stay. There’s no going back to the pre-digital, pre-Internet age. Embracing IT is necessary for innovation and success – and that means across the enterprise. The days of siloed IT departments are long gone. The information technology team now plays an integral role in business strategy and development with the potential to improve processes throughout the organisation.
Ensuring that your enterprise is equipped with the IT resources (including human resources) needed for short- and long-term success often means partnering with an expert provider of IT solutions. Doing everything in-house is not always affordable or efficient; outsourcing some or all of your IT needs allow access to the latest knowledge, products and services, as well as the flexibility to make changes as your business evolves. It’s an easy way of ensuring you have the most efficient, appropriate information technology systems and applications in place at any given time.
To find out what Internet Solutions can do for you, take a look at our range of IT solutions.
For more insights into the role of information technology in business success, download our step-by-step guide to digital transformation.
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